Saturday, November 17, 2012

Inside Chanel

Voilà! If you have ever dreamed to go through the sapid archives of CHANEL history (as I, for instance, did), CHANEL have them finally uncovered. With a launch of the 'Inside CHANEL' campaign, the brand will reveal piece by pieces this delicious information. 
A dedicated web-site ( was designed to be a heart of the campaign. There you can go back in time and experience a life history of the founder of the brand - Coco Chanel, as well as to follow the evolution of the 'marque de luxe'. The timeline starts with a birth of Gabrielle 'Coco' Chanel in 1983 and goes as far as 2012, celebrating a launch of the book and photo exhibition "The Little Black Jacket' by Karl Lagerfeld and Carine Roitfeld.

The first iconic product what campaign is focusing on is surely perfume Chanel N°5. Mademoiselle Chanel launched this fragrance back in 1921 and since then this truly timeless classic remains the ultimate symbol of femininity.

Curious about the story-behind-the-scenes of N°5 creation and flowering? - Then have a look at the two films below. Done with such a TESS!!

Chapter 1:
The legend of N°5. Journey back in time through the CHANEL archives into the heart of this magical perfume, beginning with the revolutionary moment of its creation.

Chapter 2:
To the question "What do you wear to bed?" Marilyn responded, "CHANEL N°5." 
Discover what inspired Marilyn's world-famous reply.

Image/videos are courtesy of Chanel
So, what do YOU wear to bed?
I love CHANEL (not the scent of N°5 though), so have got those stickers on the wall of my bedroom far before the film was shoot. Very inspirational quote which puts me in the right mood when I am heading to bed. ...mmm, sweet dreams!


Keep TESSTaste.Elegance.Sophistication.Style!
Your Tess

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